Here are some marketing tips to get you ahead of the game when you're promoting yourself as a published author. I've left the juiciest tip until the end. Read on. Pick a style. Do you use primary colours or do you use secondary or tertiary colours? Are your graphics dark, are they light? Are they faded or are they harsh? Are you modern or rustic? Have a look at my Instagram feed for an example: The answers for me are: tertiary colours, light graphics, faded, and rustic. Partially because that's my natural style, and doing something forced long-term isn't ideal. But partially because my books are set in a medieval setting, and old wood, rusty nails, and faded photos speak of the past. Edit these graphics from your phone. Get good at lowering and increasing your black point: it's what makes your images more harsh vs. more faded. Toggle the contrast and brightness to, again, make the image more harsh vs. more faded. Play with the shadows to add depth and int...